Same Product, New Look (Week 4 Post 8)

"The way to get income is to have new material." We see this repeatedly inadvertising as they change their packaging, their advertising technique, theirtarget market. Always keep the people wanting more. People, Americansespecially, like new things, new products, new ideas, even new religions. Cultleaders prey on that void inside many individuals. That desire to find somethingmeaningful that has yet to be found. Some even enjoy the trend factor. Buddhism,scientology, even Kabalah (?) have become trendy. It is way "cooler" to say youare Buddhist than to say you are Catholic. Or even better, to belong to some newreligion or `spiritual movement' that people don't even know about yet.